MDM scheme or program:
under MHRD - department of school education and litracy. GOI
With a view to enhancing enrolment, retention and attendance and simultaneously improving nutritional levels among c
hildren, the National Programme of Nutritional Support to Primary Education (NP-NSPE) was launched as a Centrally Sponsored Scheme on 15th August 1995.
In 2001 MDMS became a cooked Mid Day Meal Scheme under which every child in every Government and Government aided primary school was to be served a prepared Mid Day Meal with a minimum content of 300 calories of energy and 8-12 gram protein per day for a minimum of 200 days. The Scheme was further extended in 2002 to cover not only children studying in Government, Government aided and local body schools, but also children studying in Education Guarantee Scheme (EGS) and Alternative & Innovative Education (AIE) centres.
The concept is evolved from the idea of a group of children sitting together in a circle and having their meal served hot. Equal importance is given to boys and girls with communal harmony. Orange colour is used for the food plate to represent it as hot and fresh food. It also symbolizes energy, heat and sun. At the bottom of the image a picture of a book is used to bring in the relation of education and mid-day meal program. Overall form also represents the shape of a flower as a symbol of childhood, happiness, healthiness, progress and well being of the future generation. The logo is visually balanced using the form of children, book and logo text in Hindi and in English.
